ROI: Is Business Coaching worth it?

Any investment made needs a good return to make it worthwhile. A business investment into coaching is no different: there needs to be strong, quick ROI to justify the investment. Time is money, and you need to see how quickly and effectively your coach can get you results.

Time, money and manpower are all limited resources in any business setting. However, in a competitive and fast-moving economy like the UAE, these resources become even more valuable. Businesses are always under pressure to do more with less. You must enhance your performance while elevating that of your team.

Read: Leadership How-To: Building Your Personal Infrastructure

In a game with such high stakes, efficiency is crucial. Here are some questions you are probably asking yourself:

• How do we optimise our resources?
• How do we raise our game?
• How do we increase market share?

There are a lot of tools to help you – from books and seminars to training and consultancy. All of these will cost you either in terms of time (more mistakes, trial and error, take longer to reach your goal) or money (higher investment). Business coaching is one of the most effective and proven solutions to help you overcome current challenges and to strategise for the future, and while the initial investment can seem high, the return on investment is guaranteed to be long-term and sustainable.


Just as you don't see a top athlete, no matter how gifted and hardworking, succeeding without an amazing coach, the same applies to business owners and managers at all levels. Having someone in your corner to challenge you, provide personalised support, and a needed outside perspective can give you the extra edge to succeed.

Coaching Basics: Expectations & Results

There is a misconception among some that business coaching is only for start-ups or for businesses that are struggling. Although it is true that these types of enterprises can benefit from business coaching services, established businesses often have more to gain, as they have the resources to be able to do more - and to implement strategies and bring about change quicker and more effectively. Coaching is suitable at any stage of a business lifecycle, whether a start-up or a well-established company, as it bridges the gap between your personal goals and those of your company. Interestingly, the profile for Kaizen's elite 1:1 programs are businesses that have been around for over 10 years, have at least 25 employees, and over $11m in annual revenue.

A business coach is typically a person with a versatile background, combining experience in training and management, with the ability to help you identify your challenges, set your targets and hold you accountable in a way you would not be able to do on your own. At Kaizen, our coaches are experienced entrepreneurs themselves, having started and grown multiple companies in various different industries.

What should you expect from your business coach?
 What does a business coach do?

1. Push you far out of your comfort zone

Growth doesn't happen in the comfort zone, and comfort doesnt occur in the growth zone. A business coach will not only challenge you and your decisions, but will also dig deep into the areas of the business that are 'not working' and encourage you to tackle those challenges head on. 

2. Personalised support + Proven systems

An experienced business coach will have the ability to draw insights from their other clients and overall business landscape, whilst also understanding the specific challenges within your own industry. Drawing on their experience, a good business coach should be able to demonstrate their process of improving businesses through their system, which encompasses the breadth and depth of the business challenges and opportunities you are working with.

3. Direct, honest feedback and Accountability

 The role of your coach is to provide honest (sometimes brutal! but always constructive) feedback and advice. A business coach will remind you of the commitments you have made to yourself / your business and spur you forwards. 

4. Tangible, measurable results

A business coach bridges the gap between the often overly theoretical world of consultants, and the unpredictable, ever-changing reality of business. Your coach will help you identify the challenges, strategies, solutions and improvements that will work in your unique business circumstances. At Kaizen, when you start on a business coaching program, we discuss the outcomes that you can expect, and these are guaranteed, meaning they are measurable, tangible results that you will definitely see.

5. Be a confidante

The key to having an effective coaching relationship is clear and open communication. Your business coach’s first loyalty is to you, and his/her objective is to enable you to succeed by helping identify your weaknesses and strengths, overcoming the first and building on the second. A business coach is someone you can speak to openly, and be a sounding board when you need them to be.

6. Expanded Network


A business coach is your advocate, both inside and outside the organisation. When you hire a qualified and experienced coach, your range of contacts expands exponentially. From being connected to like-minded business owners and entrepreneurs, to having a network of tried-and-tested suppliers and service providers, you immediately gain access to a solid network that will help you grow.

Business Coaching in Dubai Works: Get the Support You Need Today

Still wondering about how coaching can benefit you and your business in Dubai? It’s difficult to know unless you really try it. At Kaizen Consulting Group, we support hundreds of companies around the world to create a culture of accountability and strong leadership, and to develop a clear strategy for future growth. Among the brilliant results we've seen, companies have experienced rapid, sustainable growth, a future-focussed innovation strategy, and double-digit increases in revenue and profits year-on-year.

If you’d like to see the same for you, get in touch with us to learn more. We’re happy to answer any questions you may have, and arrange a free business insight session with one of our award-winning coaches, so you can see whether coaching would work for you - click here to contact us now.